RADIcAL is an acronym for Rapid Assessment of Chronic Liver Disease Using Magnetic Resonance Imaging with LiverMultiScan. This is an EU-funded research project undertaken by Perspectum Diagnostics — a leader in diagnostic medicine, medical physics, and image analysis.

Logo Design / Client: Perspectum Diagnostics, Oxford

The logo takes the form of a stylised human liver — referencing scanning technology and computer graphics. The colours and typography were informed by the company’s existing visual identity, with a wireframe version also provided for single colour applications.