Aella Dreams

This project involved the design of a logo for a start-up sleepwear company, based in the Peak District. Aella Dreams is targeting a discerning, adult female audience; producing high-quality, fashionable garments.

Logo Design / Client: Mrs. R Barlow, High Peak

The smart combination of handwritten script with a bold sans-serif visually places this identity right where it belongs in the market. The graphic is finished off with a watercolour ‘cloud’ making a playful reference to sleep itself.

This logo has been mentioned amongst the ‘Best Fashion Logo Designs’ by DesignRush.